An oncology territory manager from Deciphera Pharmaceuticals approached DesignsW to design a new logo for her sales team. Recently, several territories were consolidated under her management. Sales representatives from 12 states including: Alabama, Arizona, Arkansas, California, Hawaii, Louisiana, Nevada, New Mexico, North Dakota, Oklahoma, Texas and Wyoming were collected under their self-proclaimed new power team, Great West. For an upcoming national sales meeting, the manager wanted to boost camaraderie among her new team members and create a unified identity for them while on site at the meeting.
The challenge was how to represent such a vast swath of the U.S. in a single logo, while also reflecting company brand standards. The team became very enthusiastic about branding themselves. What was originally going to be a logo for one-time use t-shirt at the meeting, grew to be a collection of Great West "swag" items still in use today. The logo has been spotted in the wild on notepads, phone grips and stickers, as well as on personalized menus for sales dinners and even temporary tattoos.